Jack of all trades
Master of few
Jack of all trades Master of a few
Jack of all trades
Master of a few
💭
The Philosophy
My design philosophy is anchored in the KISS (Keep It Simple, Silly) principle. I believe that true creative mastery isn't about how much you can add, but how much you can strip away while still maintaining a distinct artistic flair. I thrive on the challenge of taking a complex technical requirement and translating it into an interface that feels intuitive, human, and above all — simple.
🌏
The Perspective
I call myself a "Jack of many trades" because my curiosity doesn't have a shelf life. Whether I’m exploring the silence of music, the ebbs and flows of a cricket match, or the precision required in a kitchen. I am constantly collecting mental models. This diverse background allows me to bridge the gap between different worlds, understanding the technical nuances of a build while never losing sight of the human behavior driving the interaction.
🎯
The Approach
Design is a social contract. I believe the best work happens when the process is as thoughtful as the final product. I bring a grounded, rational perspective to the workplace, ensuring that while my designs might be inspired by philosophy and art, they are always built to solve real-world problems.
The Generalist with a Specialist’s Eye
Work Experience
2021 - 2022
Graphic Designer
Hapup, Freelance
Collaborating with the Design Head, I maintained the brand’s design system with systematic precision, focusing on the technical nuances of high-fidelity packaging. My role was centered on iterative refinement, meticulously perfecting visual narratives to ensure every touchpoint elevated brand perception and streamlined the handoff for physical production.
-
Impact: Increased brand awareness by over 20% through the delivery of consistent, high-impact marketing materials and cohesive packaging designs.
2020 -2021
Digital Illustrator
Pesky, Freelance
Tasked with producing high-volume digital assets for a mobile environment, I engineered a standardised production pipeline that optimised the creative loop. By implementing a reference based workflow, I proved that strategic design thinking can turn creative hurdles into scalable, efficient systems that maintain quality while maximising output.
-
Impact: Streamlined the production workflow by 50% while delivering a comprehensive library of contemporary assets that strengthened the mobile app's brand identity.
2018 - 2019
Digital Content Creator
Daily Ninja & Flames Pizza,
Freelance
I led end-to-end video production by applying a user-centric lens to storytelling, ensuring every film aligned with specific marketing objectives. By analysing client intent first, I pivoted between high-energy social media content and documentary style B2B narratives, ensuring the visual pacing was optimised for the specific platform and viewer.
-
Impact: Generated over 100,000 social media views and successfully drove B2B vendor recruitment through impactful, storytelling-driven films.
Education
University of Winchester,
Winchester, UK
MA. in Digital Media Practice : Interaction Design
2022 - 2023
This was the "deep dive" where I transitioned from a broad creative interest into a focused interaction designer. My research and projects focused on how human-computer interaction can be simplified without losing its artistic soul. This is where I refined my technical expertise in Figma and other tools, solidifying my skillset.
Coursera,
Online
Google UX Design certification
2022
To ground my creative instincts in rigorous, industry-leading practices, I completed this comprehensive professional track. This was my formal introduction into the UI/UX field, mastering the essentials from raw empathy data to high-fidelity, accessible prototypes.
Center for Management Studies, Jain University, Bangalore, India
BA. in Journalism and Mass Media
2014 - 2017
This is where my "Jack of all trades" identity was born. I studied the nuances of varied mediums—TV, film, AD & marketing, writing. My affinity for design took center stage when I was appointed Lead Designer for the college magazine. It was my first experience managing a design project and it's aspects - time, people & direction, essentially my first role as a UX designer before I even knew the term.